There are plenty of other models and options available from the brand as well – they carry chronograph watch models, automatic watches, and even an automatic movement dive watch.
I bought this from Amazon with my own money exactly the same way most consumers would get this watch. This isn’t a review unit that I got from the brand or a Vincero representative. So I bought a Vincero Kairos – one of the brand’s flagship 3 hand quartz models. As such, I felt compelled despite my own initial biases and personal views on the watch industry and advertising to actually get a Vincero on the wrist. If you need a clean, crisp YouTube ad and/or an overemphasized YouTube personality who wants more clicks than journalistic ethics telling you what to like than maybe watch collecting isn’t for you.Īll of that said, we at Two Broke Watch Snobs always feel compelled to rationalize through the bullshit we as a watch community are bombarded with.
#VINCERO COLLECTIVE HOW TO#
what you should see this watch representing for and to you.Īs opposed to the dissonance of the reality in that you as a consumer should be able to tell yourself how to feel about an advertised object (let alone a watch). Fruitful in that when you see a watch, more often than not a commercial or advertisement is telling you how to feel about the watch i.e. Listen, horology and marketing have always had both a fruitful and somewhat dissonant relationship. Yes, they are assembled in China from parts sourced mainly from China and Japan while the business operation is located in San Diego, CA. Vincero states they began the foundation that would become their brand in 2012. How long has Vincero Watches been around? No – the business is based in San Diego with the majority of its manufacturing and production fulfilled in China. No – Vincero would be considered a somewhat affordable, mass produced timepiece that advertises itself as something antithetical to a traditional “luxury watch” while also attempting to be a luxury watch. It’s that connection to marketing that generally causes “watch nerds” to immediately hate on Vincero.Ĭommonly Asked Questions About Vincero Is Vincero a luxury brand? They’ve basically been able to achieve this due entirely to their aggressive and very methodical marketing practices via leveraging “paid” influencers and targeted paid ad campaigns. What’s interesting about Vincero is that they’ve shaken off leveraging Kickstarter as a business model and were able to start selling direct to consumers (calling themselves “Vincero Collective”). Watches are worth whatever watch brands think folks’ll pay – and that logic cuts both ways for watches upstream and downstream the MSRP trendline. Word of advice, never be fooled by that bullshit. This connotes (without directly stating) the idea of paying $150 for a luxury watch that would typically be worth $1000+. The whole mantra with a Kickstarter brand is the entire idea of “cutting out the middle-man” and passing the savings on to you. Vincero started as one of those “Kickstarter Watch Brands” that really started to become popular in the early 2000s – most of those brands fizzled out and some are still around today. Humble, But Annoying Kickstarter Beginnings
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